General Manager

at Chalhoub Group
Published July 20, 2022
Location Dubai, United Arab Emirates
Category Administration  
Job Type Full Time  
Salary Unit Hour


Our General Manager is responsible for designing and implementing the strategy, goals and objectives, setting budgets and commercial targets of their brand(s) in alignment with the Vice President’s strategic direction for the short and long term.

In addition, our General Manager is responsible for driving the development of their brand(s), predominately in its growth through new projects, whilst also reviewing and supporting the management of the current operational growth of retail/wholesale, commercially and financially.

Our General Manager will enable our business to achieve results through driving the capability of its human capital and promoting knowledge and information sharing whilst ensuring compliance within the Group’s guidelines.
Key Responsibilities

Develop the business plan of the brand(s) in line with the strategic direction of the vertical and seek the buy-in of the Vice President (where applicable) or President
Agree on portfolio’s commercial KPIs for the year with Vice President/President (where applicable) and cascade to team accordingly; continuously monitor progress and development towards strategic objectives
Participate in strategic meetings with suppliers, marketing, merchandising and regional teams to negotiate commercial conditions (margin, animations, exclusivity…)
Partner with Group leadership and run projects that enhance efficiencies around cost and time (i.e. any transformation or automation projects)
Set the yearly fiscal and manpower budgets of the brand(s) with plans and needs and leverage available dashboards to monitor budget materialization
Ensure People KPIs (i.e. nationalization, turnover rates) are agreed and cascaded to Line Managers (where applicable)
React with agility to underperforming or successful initiatives
Develop an evolving hybrid customer journey allowing to build, grow and sustain a community of loyal customers
Manage store network investments (opening, renovation and closing) and digital investments (e.g. eCommerce, apps, digital in store, etc…)
Create a strong digital revenue channel for the brand(s)
Manage contracts and agreements with Brand(s) and request legal advisory where needed
Align operationally with Brand(s) for implementation of contractual agreement
Develop long-term vision for the category and a brand acquisition strategy
Prepare a compass, identify gaps in portfolio to match customer’s aspirations and scout new brands
Ensure that IRR by store conforms to the Group’s guidelines
Manage portfolio of brands (scale fast successful brand or terminate quickly failed brand)
Review bi-annual list of bad performing stores(retail-specific)/retailers (distribution-specific) to ensure remedial plan is implemented
Ensure all OPEX and CAPEX commitments remain within monthly budget allotments
Ensure that monthly and annual financial statements prepared by own financial team reflect the financial position of Boat
Deliver business KPIs as agreed with VP (budget, P&L, People Metrics)
Mentor and coach team and lead them to achieve brands’ vision and business plans milestones
Assign operational responsibility to team while keeping accountability of deliverables
Identify gaps in competences and manpower in team and find remedies with the help of the People Partner and Digital Business Manager
Participate in Group’s succession planning by identifying high potential within the team, especially potential captains

What you'll need to succeed

Experience in identifying, pursuing and capturing new business opportunities
Experience in financial management, negotiating and agreeing to contracts
Able to nurture relationships with clients/ partners
Able to influence without authority and to be regarded as a credible trusted leader of a business
Self-aware, with the appropriate leadership skills to inspire high performing teams
Experience in developing and managing a cross-functional team with a variety of skills and experience


Master’s Degree in Operations Management/ Business Administration


10 years of relevant experience

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