Plan and execute marketing campaigns across channels (email, social, content, paid media)
Conduct market research to identify target audiences and competitive insights
Create and manage content (blog posts, social copy, landing pages, visuals) to drive engagement
Analyze campaign performance and optimize based on metrics (ROI, CTR, conversion rate)
Collaborate with sales, product, design, and PR to align messaging and goals
Manage marketing automation and CRM tools for lead nurturing and segmentation
Common Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
Marketing skills:
Digital marketing, content marketing, social media, SEO/SEM
Email marketing and marketing automation (e.g., HubSpot, Marketo, Mailchimp)
Data analysis and measurement (GA4, dashboards, A/B testing)
Tools & platforms: CRM systems, CMS (WordPress), analytics tools, graphic design basics (Canva, Adobe Creative Suite)
Soft skills: communication, creativity, project management, collaboration, adaptability
Optional but beneficial:
Experience with B2B or B2C marketing
Knowledge of funnel marketing and lifecycle marketing
Campaign planning and budget management
Typical Interview Stages
Resume screening and portfolio review (campaigns, content, results)
Phone/Video screen (fit, storytelling, understanding of marketing fundamentals)
Case study or marketing challenge (develop a campaign plan or analyze metrics)
In-depth interviews (strategy, collaboration, problem-solving)
Portfolio presentation (optional but strong for senior roles)
Offer & negotiation
Resume Tips (Marketing Specialist)
Showcase campaigns with impact: include metrics (e.g., increased lead generation by X%, improved open rate by Y%)
Highlight channels and tactics: specify channels, tools, and strategies used
Demonstrate storytelling and messaging: provide examples of brand voice and positioning
Include a marketing stack: list tools (CRM, automation, analytics, CMS, design tools)
Quantify your scope: team size, budget, audience reach, and an outcomes-focused narrative
Portfolio/achievements: link to case studies, content samples, dashboards

Contact:+971506733994

Interested candidates can send their CV