|Published||July 20, 2022|
|Location||Dubai, United Arab Emirates|
|Job Type||Full Time|
The Performance Marketer is responsible for planning digital campaigns and analyzing their data to increase brands' exposure.
What you'll be doing
Drive business growth through performance advertising across multiple channels and provide suggestions for conversion improvement projects to maximize revenue and minimize costs.
Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile).
Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establish KPIs.
Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations.
Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic-driving (high relevancy) ads (managing both copywriting and visuals), and execute continuous improvement initiatives.
Conduct analysis on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions.
Manage e-marketing budget and optimize it on a daily basis in order to meet online business targets.
Manage the relationships with external digital marketing agencies.
Adapt and optimize creative and conversion points.
Analyze and report on results using Google Analytics.
What you’ll need to succeed
You have a minimum of 3 years of experience in performance marketing within Ecommerce.
You are data-driven and have the ability to derive insights from data.
You are detail-oriented and possess excellent reporting skills.
You are collaborative and possess excellent communication skills.