Performance Marketing Manager

at Chalhoub Group
Published July 19, 2022
Location Dubai, United Arab Emirates
Category Marketing  
Job Type Full Time  
Salary Unit Hour


We are looking for top talent to join us on this journey of exploring new horizons together.

What you'll be doing

Drive business growth through performance advertising (user acquisition, boosting basket size, reorder rate..etc) across multiple channels and make suggestions for conversion improvement projects to maximize revenue and minimize costs
Develop and monitor campaign performance by channel (Direct, Free Search, Paid Search, Social Media, Associates, Other) and device (desktop, tablet, mobile )
Create tracking (tagging) and reporting system for campaigns/platform performance (attribution, measurement, analytics) and establishing KPIs
Manage marketing budget for a portfolio of brands (plan strategy for lead generation, retention, LTV, ROI/ROAS…etc) to meet established performance uplift expectations
Develop, conduct and evaluate A/B tests for creative marketing ideas. Test and optimize landing pages. Create traffic driving (high relevancy) ads (managing both copy writing and visuals),and execute continuous improvement initiatives
Conduct analytics on multiple sets of data to identify opportunities and draft strategic proposals to improve performance (example: customer journey review) and swiftly execute approved suggestions
Further associates eco-system, work with 3rd parties and harness the power of these relationships to facilitate both traffic and conversion growth
Manage e-marketing budget and optimizing it on a daily basis in order to meet online business targets
Manage the relationships with external digital marketing agencies
Adapt and optimize creatives and conversion points
Analyze and report on results using Google Analytics and other internal platforms

What you’ll need to succeed

Previous experience as a Performance Marketer within retail - 4+ years

Excellent knowledge of Paid social, Paid Media, Affiliates and Influencer marketing - 360 degree approach
Experience managing an agency
Strategic mindset in developing performance plans, budgeting, and testing
Previous experience managing and mentoring junior staff
Arabic speaker preferred

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